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Online store opremisidom.com

After a few years of cooperation with the client in the field of online advertising, we all agreed that it was time for a complete renewal of the online store.

Basic guidelines that were defined at the meeting before the beginning of the project:

  • High percentage of visitors using mobile devices,
  • Target audience are women aged between 30 and 50,
  • Client wants to achieve more organic traffic from search engines.

Additional challenge was the fact that the previous website ran on a Russian-made content management system, which no longer had active support. Besides, databases were also not well organised, which additionally complicated the transfer of data from the old to the store.

Before …

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…after

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What did we do?

The new online store offers over 8000 items and it enables simple ordering of all types of furniture – from lamps and carpets, bathroom furniture, chairs and tables to whole bedrooms and kitchens. The website is transparent and user-friendly. Using subcategories, users can quickly find what they are looking for. Online visitors can also read many articles in the field of furniture and decoration, supported by videos and photos that invoke many home design ideas.

Main characteristics:

  • Fast loading time – although the offer is very comprehensive, the site loads within three seconds
  • Website is adjusted to be accessed on mobile devices
  • Modern but not extravagant design (we don’t want to upset),
  • Payment possibilities: Paypal, credit cards (Nestpay system), bank transfer or cash on delivery
  • Broad menu that enables access to the main subcategories of furniture.

Website was build based on best onsite SEO optimisation practices to attract as much organic traffic from search engines as possible.

In short

It was a technically challenging project due to a difficult transfer of data from the old to the new website and also due to the large number of items. But we were able to successfully complete the project.

The new online store makes more sales every month and we are still offering support to the client regarding detecting and implementing improvements for improving the number of visits of the online store, the conversion rate and, consequently, sales.

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Client’s opinion

Tilen Ledić
Opremisidom.com

We are cooperating with Ideaz Web Agency for a number of years now. I’m inspired by their infinite source of ideas and the fact that they never fear to face any challenge.

No matter if it is programing, design, optimisation, search engines or social networks, they always turn out to be a competent partner and a high-quality provider.

With their help, my online store keeps on growing and is becoming one of the most recognised online stores with furniture in Slovenia.